MisfitMasks

MisfitMasks is a new direct-to-consumer brand. It is a Facemask that has been specifically designed to fix one of the biggest problems - and largest obstacles - to people wearing a facemask and that is the steaming up of glasses. With over 70% of the UK population wearing glasses and similar numbers in other countries worldwide, it's a great product with a very clear benefit and marketing message that resonates. Sales have exploded in only the 4 weeks we have been live with week on week increases on sales numbers whilst marketing has been kept fairly stable. Lots of great reviews on TrustPilot even in a short space of time. It's an easy sell.